About Dave West
Dave West is the Product Owner and CEO at scrum.org. He is a frequent keynote at major industry conferences and is a widely published author of articles and research reports. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design. He led the development of the Rational Unified Process (RUP) for IBM/Rational. After IBM/Rational, West returned to consulting and managed Ivar Jacobson Consulting for North America. Then as VP, research director Forrester research where he ran the software development and delivery practice. Prior to joining Scrum.org he was Chief Product Officer at Tasktop where he was responsible for product management, engineering and architecture. As a member of the company’s executive management team was also instrumental in growing Tasktop from a services business into a VC backed product business with a team of almost 100.
About his keynote – Evidence Based Management in your digital transformation
For the last 25 years we have struggled with trying to apply the great ideas of Scrum to teams, products and organizations. And sometimes this has been a success, but there are far too many instances of failure and disappointment. We know that Scrum works and that teams practicing it are happier and deliver more value to customers and stakeholders. Initiatives such as Agile transformation, DevOps and even enterprise Agile have come, gone and come again with limited traction and resulting positive change. Now we have digital. With everyone wanting to adopt the technology, practices and even the dress code of modern digital companies. Is digital just going to be the same as all those other change initiatives? Is this just another chance for those naysayers to roll their eyes and say, ‘and now it is called digital’.
I believe then answer is NO. Digital is different. But will only be successful if we adopt digital in the context of what we have learnt about enterprise agile and the need for an empirical, Agile approach to organizational change. The dgital operating model will only be successful if we put in place a measurement approach that encourages the right decisions and drives the right behaviors. Going digital requires a change to measurement thinking and the adoption of Evidence Based Measurement. It also requires an Agile approach to that change. Let’s not try and adopt digital with a waterfall mindset.