Product Strategy Success Factors
With Scrum’s focus on prioritising and managing the product backlog, strategic product decisions are sometimes overlooked and strategy work is neglected by some Scrum teams. My presentation explains why product strategy matters and discusses four factors that help you make effective strategic decisions for your product.


  • Understand the importance of strategic product decisions.
  • Learn how product strategy can be connected to business strategy and the product backlog.
  • Understand the factors for making successful product strategy decisions.

Roman Pichler is a product management expert specialised in digital products. He has more than 15 years experience in teaching product managers and product owners, and in helping companies build a successful product management organisation.

Roman is the author of three books, including Strategize: Product Strategy and Product Roadmap Practices for the Digital Age and Agile Product Management with Scrum, and he writes a popular blog for product professionals.

As the founder and director of Pichler Consulting, Roman looks after the company’s offerings. This keeps his product management practice fresh and allows him to experiment with new ideas. Roman is based in Wendover near London in the United Kingdom.

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